Juan Carlos Serna
Vice-president Global Product Development Americas, CEVA Logistics

Juan Carlos Serna
Juan Carlos Serna is Vice-president Global Product Development Americas for CEVA Logistics. In this role, he is responsible for the strategic product development of both Air & Ocean for North and Latin America leading key initiatives for Trade Lane growth and revenue optimization. He joined CEVA in September 2013 from Air Logistics Group where he was Regional Director Americas. Previously he served as Regional Commercial Director for TAMPA Cargo (Avianca Cargo subsidiary), with management responsibility in key markets in South America, including Ecuador and Peru, providing transportation solutions for perishable cargo. He holds an International MBA Degree from University of Greenwich (United Kingdom) and a Bachelor´s Degree in International Business from EAFIT University (Colombia).